Gyms, boutique fitness and yoga studios, hair and beauty salons and spas depend on customers who live or work nearby and come back again and again. Two things drive growth: being the first choice when someone nearby searches, and keeping existing clients returning.
Get found nearby
- Google Business Profile: correct category, opening hours, services and prices where possible, plus plenty of real photos of your space, team and results (with permission).
- Reviews: ask happy members and clients, and reply to every review.
- Local SEO: a page for each service and nearby area, such as “hair salon in Shoreditch” or “pilates classes Brooklyn”.
- Booking platforms: keep listings on ClassPass, Fresha, Treatwell or Mindbody consistent with your own site.
Instagram and TikTok are your shop window
- Client transformations and results, always with written consent
- Short workout, styling and treatment videos
- Trainer and stylist introductions
- Offers, challenges and events
- Location-targeted ads within a few miles or kilometres
Make booking effortless
Online booking, or at least a messaging button, removes friction. Automated reminders reduce no-shows, and a follow-up after each visit encourages the next booking. A dedicated member app for gyms and studios can take this further with class bookings and progress tracking.
Keep clients coming back
- Membership renewal reminders before expiry
- Birthday and anniversary offers
- Referral rewards for bringing a friend
- Win-back messages for clients who have not visited in a while
Send these only to people who have opted in, as GDPR and similar laws require.
Plan around the seasons
New Year resolutions, the run-up to summer, wedding season, holiday parties and back-to-routine in September are peak periods. Start campaigns a few weeks before demand rises.
Why fitness and beauty businesses choose Vimansoft
- Practical local marketing focused on bookings and memberships.
- Websites with online booking and messaging integration.
- Membership and appointment software for renewals, reminders and billing when you need it.
- Multilingual sites and campaigns, with video calls in your time zone.
Read digital marketing for local businesses, or explore our digital marketing services.
Fill more memberships and appointment slots
Vimansoft Technologies has helped 200+ businesses since 2009 with websites, custom software, mobile apps and digital marketing. Tell us what you need and get a free, no-obligation plan and quote.
Vimansoft Technologies designs websites and builds custom software, mobile apps and digital marketing campaigns for startups and SMEs in the Americas, the UK, Europe, Australia and New Zealand. We have helped 200+ businesses since 2009.
